EP 215 | Direct to Consumers with Adene Lucas

Many designers have some type of retail sales component which complements their interior design business. Others are curious as to whether a direct-to-consumer offering would add to their marketing efforts or increase profitability. BOD™ member Adene Lucas recently launched her own import business and says, yes, a retail sales component can be a healthy addition to your business, provided you do your homework first. In this episode we learn: - Research not only the product you are importing, but its origins - Hire a qualified broker to navigate complicated regulations - Be prepared for random (costly) inspections when you import goods - Use a qualified moving team to receive items from the port (land or sea) - Markup may need to be greater than 3 times It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast