Ep 19 | The Problem with Data; Academia or Expectations? with Simon Hayter, Partner & Group Head of Data at Knight Frank

In Episode 19 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Simon Hayter, Partner & Group Head of Data at Knight Frank, where they discuss some of the major problems the Data & Analytics industry is currently facing. In a world where most organisations require data professionals to be many things to many people, Simon outlines some of his concerns and the role which academia plays, which includes: Why you should be customer-driven, not data-driven Why you need to understand what you need from your data function The importance of "pulling" and not "pushing" How all data roles are equal Why most organisations put "big-tech" companies on a pedestal Why you should view data as you do money That the grass isn't always greener Why you'll never have a finished product How the lines have become blurred in regards to skill-sets Why the same person can't own Analytics & Compliance The need to bring data literacy to all academic subjects Why "data courses" are setting up the future generations for failure How consultancies instigated the data hype