Ep 19: How Emotional Data Helps Companies Solve Problems

<p>Today, we’re talking with Grant Gooding, founder and CEO of Proof Positioning, a market research company specializing in emotional data. </p> <p> </p> <p><strong>Read more and get additional resources here:</strong> <a href= "https://www.kcbusinesshuddle.com/data/ep-19-how-emotional-data-helps-companies-solve-problems/257/"> https://www.kcbusinesshuddle.com/data/ep-19-how-emotional-data-helps-companies-solve-problems/257/</a> </p> <p> </p> <p><strong>About our guest:</strong> <a href= "https://proofpositioning.com/">https://proofpositioning.com/</a> </p> <p> </p> <p><strong>What we discuss on this episode: </strong></p> <p><strong>0:50</strong> – Meet Grant Gooding</p> <p><strong>6:15 –</strong> Using data to solve problems</p> <p><strong>10:35</strong> – How he got interested in data</p> <p><strong>14:40</strong> – Emotional resonance and metadata</p> <p><strong>21:41 –</strong> His business history</p> <p><strong>23:56</strong> – Business process</p> <p><strong>28:36</strong> – The future</p> <p><strong>31:29 –</strong> What keeps his drive alive</p> <p><strong>34:19 –</strong> Anything else</p>