Ep. 171: Beat Baudenbacher on the Social Impact of Branding

<p>Beat Baudenbacher was born in Switzerland, where he grew up exposed to the dynamic artistic world through his mother and the rational lens through his surgeon dad. Always fascinated by words, he fell in love with typography, and dabbled in graphic design in high school. He did an exchange year in California with no intention of pursuing design, but after his dad mentioned that a friend’s daughter was attending Art Center, a lightbulb went off and he scrambled to create a portfolio. A serendipitous trip to a bookstore led him to a job at Attik, where he met future co-founder of entertainment branding studio, loyalkaspar, David Herbruck. Since founding loyalkaspar, Beat has pushed the thinking around branding and marketing, and written an upcoming book, <a href="https://www.amazon.com/Somewhere-Yes-Search-Belonging-Branding/dp/1639080112/" rel="noopener noreferrer" target="_blank"><em>Somewhere Yes</em></a>, that dives into how we move through this world that is shaped by branding.&nbsp;</p><br><p><a href="http://www.cleverpodcast.com/blog/ep-171-Beat-Baudenbacher" rel="noopener noreferrer" target="_blank">Images, links and more from Beat!</a></p><br><p>Many thanks to this episode’s sponsors:</p><br><p><strong>Gild Insurance</strong></p><p>Have you ever wondered if you have the insurance you need to be fully protected as a business owner? Gild is a nationally licensed, digital, independent insurance agency for small business owners, entrepreneurs, solopreneurs, microbusinesses and freelancers. Available online 24/7, Gild’s one-of-a-kind digital insurance process is easy to navigate and understand. To learn more about how Gild provides insurance when you need it and how you want it, visit <a href="http://www.yourgild.com/Clever" rel="noopener noreferrer" target="_blank">yourgild.com/Clever</a>.&nbsp;</p><br><p>Please say Hi on social! <a href="http://twitter.com/CleverPodcast" rel="noopener noreferrer" target="_blank">Twitter</a>, <a href="http://www.instagram.com/cleverpodcast/" rel="noopener noreferrer" target=