Ep. 16: Nudging Behaviour Change with Entertainment

<p>Entertainment is like food from the brain - just the way food we consume nourishes our body and helps it grow, the entertainment we consume shapes our behaviour and attitudes. In a fast changing world, that's pulling itself apart at the seams, I talk to Omkar Bhat &amp; Zerxes Wadia about how they're creating entertainment that nudges behaviour change for good. On this episode, Omkar tells us about the work they're doing with brands at P&amp;G to make the world a better place, and Zerxes talks us through his journey as a creator, and how that has changed him as a person.</p><p>Follow Vineet Kanabar on Instagram and Twitter: @ascharyafuckit</p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" target="_blank" rel="noopener noreferrer">https://ivm.today/android</a> or iOS: <a href="https://ivm.today/ios" target="_blank" rel="noopener noreferrer">https://ivm.today/ios</a>, or any other podcast app.</p><p>You can also check out our website at <a href="http://www.ivmpodcasts.com/" target="_blank" rel="noopener noreferrer">http://www.ivmpodcasts.com/</a></p>