Ep. 149 What Does Your Title Say?

<p>Your presentation title can have a greater impact on your potential audience than you may think. A strategically written title can inspire prospective meeting planners and audience members to think, “I need to hear THAT!” Today Darren and Mark discuss the emotional impact of a speech title and provide 3 strategies for writing effective speech titles. Sharing their own experience with ineffective titles, they also explore how a sub-title can reinforce the value of your message and give your prospects reasons to listen to your unforgettable presentation.</p> <p style="font-weight: 400;">Snippets:</p> <ul> <li style="font-weight: 400;">A well-written speech title can have a powerful emotional effect</li> <li style="font-weight: 400;">A good title generates curiosity</li> <li style="font-weight: 400;">Your title should provide clarity, not confusion</li> <li style="font-weight: 400;">Craft a title that shows how your talk can meet the audience’s desire</li> <li style="font-weight: 400;">An effective title can show how the audience can avoid pain</li> <li style="font-weight: 400;">Test your title and get feedback; change the title if necessary</li> <li style="font-weight: 400;">Listen to your target market and craft a title that speaks to their need</li> <li style="font-weight: 400;">Join industry groups and forums, and social media groups</li> <li style="font-weight: 400;">Athletes don’t start training the week before the season starts</li> <li style="font-weight: 400;">A coach provides inspiration and instills confidence</li> </ul>