Ep 144: Lead Product: The Biggest Mistakes People Make When Executing This Strategy

<p>I've been teaching how to successfully close and deliver a Lead Product for about eight years now. Over the years, I have read tons of Lead Product briefs. I have seen all kinds of ways that people and I have seen the same mistakes happen over and over again.</p><p></p><p>So today, I want to share the top five mistakes that I see people make when they execute a Lead Product.</p><p></p><p>Tune into this episode to hear:</p><ul><li>How giving the client too much information in the LP brief actually makes it harder to close the bigger project</li><li>Why you don't want to include any execution as part of the brief</li><li>How to make your ideas in the brief as specific as possible</li><li>Why a brief is not a proposal and you shouldn’t be using it to pitch for additional services</li><li>The importance of bringing in the client's 'why' into your brief</li></ul><p></p><p>Resources:</p><ul><li><a href="https://www.nobsagencies.com/program" style="color:rgb(17,85,204);background-color:transparent;">No BS Agencies Mastery</a></li><li><a href="https://www.nobsagencies.com/freedom" style="color:rgb(17,85,204);background-color:transparent;">The Price to Freedom Calculator™</a></li><li><a href="https://www.nobsagencies.com/launchpad" style="color:rgb(17,85,204);background-color:transparent;">No BS Launchpad</a></li><li><a href="https://www.facebook.com/groups/nobsagencyowners" style="color:rgb(17,85,204);background-color:transparent;">No BS Agency Owners Free Facebook Group</a></li><li><a href="https://www.piasilva.com/ch1" style="color:rgb(17,85,204);background-color:transparent;">Start reading the first chapter of my book</a></li><li><a href="https://www.piasilva.com/" style="color:rgb(17,85,204);background-color:transparent;">Piasilva.com</a></li></ul><p></p>