Ep 131 Interview Sessions with Bob Burg

<p>This week I am excited to have Bob Burg back on the podcast. Bob was originally a guest on <a href="https://podcasts.apple.com/gb/podcast/always-better-than-yesterday-ryan-hartley-podcast-for/id1424969217?i=1000470918495">episode 71</a> and is the co-author of the Go Giver series of books.</p> <p>Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.</p> <p><em>The Go-Giver</em>, a W<em>all Street Journal</em> and <em>BusinessWeek</em> Bestseller, has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages. It was rated #10 on <em>Inc.</em> <em>Magazine’s</em> list of the <em>Most Motivational Books Ever Written</em>, and was on HubSpot’s <em>20 Most Highly Rated Sales Books of All Time</em>.</p> <p><br></p> <p>In this episode you will hear:</p> <p>04:15 the essence of INFLUENCE</p> <p>07:00 Pindar’s Paradox - the more you give, the more you have</p> <p>08:30 Master Your Emotions</p> <p>11:30 the difference between manipulation and persuasion</p> <p>14:45 the single biggest problem with communication</p> <p>18:00 empathy, tact and being a heart centred leader</p> <p>20:30 true social media influencers</p> <p>22:40 Question One from Abbie - universal principles</p> <p>24:30 Question Two from Callum - why Bob pursued speaking and writing</p> <p>27:00 Question Three from Bethan - consciousness of influence</p> <p>31:30 Question Four from Cheryl - how to say no with kindness and respect</p> <p><br></p> <p>The Go Giver has had such a positive impact on the way that I lead. I hope that this sparks something similar in you as you continue to grow in your leader