Ep 129 Interview Sessions with Michael F. Schein

<p>This week I am joined by Michael F. Schein, author of The Hype Handbook and President of MicroFame Media. Michael is a writer, speaker, business owner, and hype artist.</p> <p>His articles have appeared in <em>Fortune, Forbes, Inc., Huffington Post, </em>and <em>Psychology Today</em>. He speaks to international audiences spanning from the northeastern United States to the southeastern coast of China.</p> <p>As founder and president of marketing agency <a href="http://microfamemedia.com/">MicroFame Media</a>, he has launched campaigns and created content for companies including eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix.</p> <p><br></p> <p>In this episode you will hear:</p> <p>03:30 a vision or a nightmare?</p> <p>05:35 mischievous marketing, toilet tweeting and picking a fight with Gary Vee</p> <p>09:30 cult leaders</p> <p>11:00 good people and their ideas getting left behind</p> <p>13:20 using hype to add colour to the world</p> <p>14:30 make war not love</p> <p>17:30 bullshit in the coaching industry</p> <p>18:40 aligning yourself to mini Oprah’s</p> <p>21:30 Ryan Holiday the trickster</p> <p>25:45 the success of the early church</p> <p>28:30 managing our internal states</p> <p>31:50 give the babies their milk before you give them their meat</p> <p>33:00 annoyed by Jack Dorsey</p> <p><br></p> <p>Please do share, subscribe and leave a review and let us know what really resonates with you in this episode.</p> <p>Always love</p> <p>Ryan</p> <p><br></p> <p>Connect with Michael:</p> <p>Website: <a href="https://michaelfschein.com/">https://michaelfschein.com/</a></p> <p>Twitter: <a href="https://twitter.com/MichaelSchein1">https://twitter.com/MichaelSchein1</a></p> <p>Facebook: <a href="https://www.facebook.com/michael.schein.7">https://www.facebook.com/michael.schein.7</a></p> <p><br></p> <p>Connect with Always Better than Yesterday</p> <p>Website: www.ryanhartley.co.uk</p> <p>Email: