EP 128 How To Think Like a Fortune 500 Company with Lisa J. Smith

Tune into this episode as we dive headfirst into the captivating world of strategic thinking and the importance of having a clear process as an advisor. Here, we explore how embracing innovative strategies can transform your business and amplify your success. This week’s guest is Lisa J. Smith, the CEO and founder of SMITH Co, a renowned sales consulting company that's all about integrating fresh perspectives to drive business growth. Lisa understands firsthand the power of integrating innovation in business. In this episode she shares her insight into how to think like a Fortune 500 company by developing successful processes and procedures that will both make your business easier to run and more authentic to you.  Tune into our episode to hear us discuss:  Why strategy is all about saying no and being laser focused on your ideal client How to embrace the way women have been raised to talk about money in your business Getting men on board with raising the footprint of women in the financial industry The benefits of codifying and documenting your process Connect with Lisa J. Smith Website: https://www.smithcous.com LinkedIn: https://www.linkedin.com/in/smithcosales/ YouTube: https://www.youtube.com/@SMITHcoSales Instagram: https://www.instagram.com/smithcosales/ Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./ YouTube: https://www.youtube.com/c/RobynCrane Instagram: https://www.instagram.com/robyncrane/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices