EP 123 How Addiction, Loss, & Criticism Led To Success with Hope Zvara

When things aren’t going your way, it’s easy to get in a rut. Even if you believe that “everything happens for a reason,” when you’re struggling, it’s tough to see it that way.  Hope Zvara dealt with challenges much more difficult than most — she grappled with addiction, the loss of a baby, and a ton of criticism… but in Hope’s case, Kelly Clarkson was right. (What doesn’t kill you DOES make you stronger!)  Hope built a successful business in an unexpected space. Her company “Mother Trucker Yoga”, helps truckers overcome struggles with the mindfulness techniques she learned from yoga, that helped turn her life around.  Her background story and insight is invaluable, plus she has a ton of charisma and is so much fun to listen to.  In this engaging episode Hope discusses: The importance of speaking your client’s language and the power of niching down.  How getting over the anxiety of “niching down” and “going for it” with an audience she never thought she’d be helping made Hope an instant expert and success Why being secretive about your process will not always work to your advantage How staying in your lane creates a sense of exclusivity that draws people toward your business How to distinguish between what you like and what your clients like Bouncing back from negative criticism and accepting that there will be haters Connect with Hope Zvara: Website: https://www.mothertruckeryoga.com Facebook: https://www.facebook.com/hope.zvara/ LinkedIn: https://www.linkedin.com/in/hope-zvara-77572935/ YouTube: https://www.youtube.com/c/HopeZvara Instagram: https://www.instagram.com/hopezvara/?hl=en Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ LinkedIn: https://www.linkedin.com/company/robyn-crane-inc./ YouTube: https://www.youtube.com/c/RobynCrane Instagram: https://www.instagram.com/robyncrane/?hl=en Learn more about your ad choices. Visit megaphone.fm/adchoices