Ep.12 The Consumer Is the Brand with Jay Norris, Co-Founder & CEO - Guesst

<p><strong>ABOUT JAY NORRIS:</strong></p><p><strong>Website: </strong>https://guesst.co </p><p><strong>LinkedIn Profile: </strong>https://www.linkedin.com/in/jaynorris007/</p><p><strong>Instgram: </strong>https://www.instagram.com/jaynorrisvision/</p><p><strong>Bio:</strong></p><ul><li>The Co-founder and Chief Executive Officer of <strong>Guesst Software</strong> since 2017,</li><li>The Guesst software platform allows "Host" retailers to find and connect with complementary brands aka "Guesst" to display, merchandise and or sell their products or goods in their "Host" retail location. This simple process allows retailers to lower their monthly fixed cost, increase revenues and maximize both parties' brand awareness, return on investment and customer experience in a brick and mortar location.</li><li>Jay Norris is a true go-to-market strategist who utilizes his innovative marketing skillset, invaluable relationships and keen understanding of the retail landscape to curate partnerships and experiential activations between retailers, landlords, media partners and brands in all sectors of retail.</li><li>Mr. Norris found early success as a strategic marketing executive at Arista Records from 1994 to 1997, developing marketing strategies for Notorious BIG, Whitney Houston, Celine Dion, Deborah Cox, TLC, Pink, Alicia Keyes, and a long list of music artists who have scaled their careers through groundswell campaigns.</li><li>Before Arista Records, Mr. Norris worked in the promotions department of Sony Music Entertainment from 1993 to 1994.</li><li>Mr. Norris has further flourished as the co-founder of <strong>Detroitbuiltco.com </strong>since 2016. Norris and his partners vision was to curate a retail platform for Detroit makers and innovators.</li><li>Norris's Growth Business Incubator <strong>Lifestyle Equities</strong> is a management consultancy specializing in innovative solutions for small, and medium to large size companies who aspire to either expand, streamline or become re-imagined.</li><li>2015 to 2016 and bot