EP 117 Build Your Brand to Build Your Business with Allison Walsh

As a financial advisor, your personal brand is everything, but your company conveniently left that part out. Why? So you can build their brand, not yours… You may love your company, but your clients pick YOU, because they love you. And one of the reasons you’re not getting as many ideal clients as you could be getting, is because you’re invisible. The “right” people… don’t even know you exist! Personal branding is the key to speaking opportunities, more ideal clients and higher level prospects. You could have more success, just by opening up Canva and creating a graphic that represents you, or by creating a media kit and pitch sheet to have on hand when opportunities present themselves. Or just speaking up, in your authentic voice. Allison Walsh is a personal brand, business and success coach for women, and she started building her brand when she was 18. She turned her mess into her message, and she leaned into her own story to propel her message. You too can (and should) use the relatability factor to connect with your ideal clients — so they feel like you understand them, and see that you know exactly what they need. In this episode, Allison discusses how to use branding to gain momentum. After listening to her, you’ll feel far more prepared to show up as YOU to attract more of the right people to you and get even bigger opportunities.   Tune in to discover how to: Shift your mindset around your personal brand Decide what to put on social media Convey who you are and what’s important to you Build confidence and credibility in your brand Get attention, leading to speaking or media opportunities Connect with Allison Walsh: Website: http://www.allisonwalshconsulting.com/ Facebook: https://www.facebook.com/AllisonWalshConsulting/ LinkedIn: https://www.linkedin.com/in/allisonkreigerwalsh Twitter: https://twitter.com/AllisonKreiger       Connect with Robyn Crane Website: https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ LinkedIn: https://www.linkedin.com/company/robyn-crane-inc.