Ep. 100: Mastering Retention

<p>This week’s installment of Mastering Retention is a special one, as Tom celebrates the 100th episode with the help of Yosi Tal (Senior Product Manager at Papaya Gaming). The two of them commit the entire episode to the topic of retention. They discuss features and emotions that drive retention, segmentation, player progression goals, maximizing the first time player experience and so much more! </p><p>Here are your cheat codes:</p><p>1:19 How did Yosi Tal get into the video game industry?</p><p>5:37 The pillars of retention strategy</p><p>7:45 Player progression goals</p><p>10:47 Playing for status </p><p>12:15 Long term retention through social features</p><p>14:42 Social obligation</p><p>20:10 Personalization</p><p>24:14 No-brainer features</p><p>26:31 Feelings drive retention</p><p>28:31 First time player experience</p><p>32:17 Reward calendars</p><p>34:47 Personalized player experience</p><p>37:45 When to change things for a player</p><p>39:36 Is segmentation a full-time job?</p><p>41:14 Segmentation mistakes</p><p>44:00 How to keep more players around longer.</p>