Ep 089: Joe Borstein of LexFusion and Basha Rubin of Priori Legal on Turbocharging Tech Adoption

<p><span style="font-weight: 400;">In this exclusive LawNext interview recorded in advance of the Oct. 1, 2020, launch of</span> <a href="https://www.lexfusion.com/"><span style= "font-weight: 400;">LexFusion</span></a><span style= "font-weight: 400;">, we get a first look at the new company from guests</span> <a href= "https://www.linkedin.com/in/joe-b-a00b35/"><span style= "font-weight: 400;">Joe Borstein</span></a><span style= "font-weight: 400;">, a legal industry veteran and one of LexFusion’s two cofounders, and</span> <a href= "https://www.linkedin.com/in/basharubin"><span style= "font-weight: 400;">Basha Rubin</span></a><span style= "font-weight: 400;">, the cofounder and CEO of</span> <a href= "https://www.priorilegal.com/"><span style= "font-weight: 400;">Priori Legal</span></a><span style= "font-weight: 400;">, the legal talent company that is one of the initial participants in the LexFusion collaborative. </span></p> <p><span style="font-weight: 400;">LexFusion’s mission is to turbocharge the adoption and use of technology within corporate legal departments and large law firms by changing the paradigm for how technology is purchased. The company will serve as the go-to-market representative of a collaborative, hand-picked group of best-in-breed legal technology companies, each providing a distinct category of technology. </span></p> <p><span style="font-weight: 400;">The overarching goal is to rescue general counsel and firm partners from the endless and overwhelming stream of cold calls they receive and offer an alternative based on trusted relationships and trusted products. </span></p> <p><span style="font-weight: 400;">In this episode of LawNext, Borstein describes the purpose and vision of LexFusion, and Rubin explains why her company chose to participate. </span></p> <p><strong>NEW:</strong></p> <p><span style="font-weight: 400;">Comment on this show: Record a voice comment on your mobile phone and send it to info@lawnext.com.</span></p> <p><span style="font-weight: 400;">Support us on Patreon!