EP 02: Natasa Lekic – Imposter Syndrome, Priorities, and Building Your Mistake Muscle

<p dir="ltr">Every business owner suffers from Impostor Syndrome--that feeling that you’re a fraud and it’s only a matter of time until everyone else finds out.</p> <p dir="ltr"> </p> <p dir="ltr">Yes, believe it or not, even I feel that way on a regular basis.</p> <p dir="ltr"> </p> <p dir="ltr">And so does my guest today–my dear friend and the founder of <a href="http://nybookeditors.com/">NY Book Editors</a>--Natasa Lekic. Despite those fraudy feelings, Natasa knows how to show her business who’s boss.</p> <p dir="ltr"> </p> <p dir="ltr">Natasa is one of my only business owner friends who, whenever I text her midday, midweek, I’m surprised if she’s actually working. </p> <p dir="ltr"> </p> <p dir="ltr">Her business is lean and full of automation and systems that, as she puts it, renders her basically useless. She has one full-time employee, one part-time employee, and 35 contractors. Her business gives her a beautiful lifestyle – she brings in about $750,000 a year and last year she did it while taking 2 full months off to travel to 7 different countries.</p> <p dir="ltr"> </p> <p dir="ltr">NY Book Editors<a href="http://nybookeditors.com/"> </a>is the premier affiliation of professional editors and copy editors that help authors meet their writing goals. Her editors have worked for Penguin Random House, HarperCollins, Simon &amp; Schuster, their booklists include New York Times Bestsellers, winners of the Pulitzer Prize, and my book–<a href="https://www.badassyourbrand.com/">Badass Your Brand</a>. I can personally attest to how badass her business really is. </p> <p dir="ltr"> </p> <p dir="ltr">Despite her badassery, Natasa isn’t immune from feeling like a fraud or even making mistakes. None of us are–and that makes today’s conversation an important one.</p> <p dir="ltr"> </p> <p dir="ltr">If you are thinking about writing a book or have one in the pipeline, definitely go to<a href="http://newyorkbookeditors.com/"> newyorkbookeditors.com</a> for their amazing articles, and maybe even to find an