Ep 016: Lawmatics Founder Matt Spiegel on Automating Legal Marketing

<p><span style="font-weight: 400;">They say you can’t go home again, but</span> <a href= "https://www.linkedin.com/in/mattspiegelesq/"><span style= "font-weight: 400;">Matt Spiegel</span></a> <span style= "font-weight: 400;">came back to legal technology after selling the first company he founded,</span> <a href= "https://www.mycase.com/"><span style= "font-weight: 400;">MyCase</span></a><span style= "font-weight: 400;">, and then moving to other verticals. Earlier this year, Spiegel launched his second legal technology startup,</span> <a href="https://www.lawmatics.com/"><span style= "font-weight: 400;">Lawmatics</span></a><span style= "font-weight: 400;">, a cloud-based platform designed to automate legal marketing, CRM and client intake.</span></p> <p><span style="font-weight: 400;">Spiegel had been a criminal defense lawyer when, in 2009, he founded MyCase, the legal practice management platform. In 2012, he</span> <a href= "https://www.lawsitesblog.com/2012/10/mycase-acquired-by-appfolio.html"> <span style="font-weight: 400;">sold MyCase</span></a> <span style= "font-weight: 400;">to</span> <a href= "https://www.appfolio.com/"><span style= "font-weight: 400;">AppFolio</span></a><span style= "font-weight: 400;">, and then left in 2015 to start a software company that helped organizations manage trade shows and events. But he says he always knew he’d come back to legal technology.</span></p> <p><span style="font-weight: 400;">In this episode of LawNext, host Bob Ambrogi sat down for a live conversation with Spiegel during the recent Law Firm 500 conference in Lake Las Vegas, Nev. Spiegel discusses the void he saw in legal-marketing software for smaller firms and how he believes Lawmatics can help lawyers boost their bottom lines.</span></p> <p><strong><em>Comment on this show:</em></strong> <em><span style= "font-weight: 400;">Record a voice comment on your mobile phone and send it to</span></em> <a href= "mailto:info@lawnext.com"><em><span style= "font-weight: 400;">info@lawnext.com</span></em></a><em><span s