EP 012 Supporting Advisors with a Strong Brand with Allison Hillgren-Warner

Allison (Alli) Hillgren-Warner is the Chief Marketing Officer at Beacon Pointe. The company is one of the largest women-owned RIA firms in the country, with $13-billion under management. Beacon Pointe has 17 offices and over 190 team members. Branding is helping the company to grow and get noticed. Alli marketing department is unique in how it supports individual advisors with branding and social media support. In our conversation, Alli gives her thoughts on branding and LinkedIn strategies, including: ●    The creation of a firm’s brand. ●    Posting tips for LinkedIn. ●    Posting schedules and consistency. ●    Activities of the Women’s Advisory Institute. Enjoy the show! Connect with Allison Hillgren-Warner: Website: www.BeaconPointe.com LinkedIn: https://www.linkedin.com/company/beacon-pointe-ria Facebook: https://www.facebook.com/BeaconPointeRIA Twitter: @BeaconPointeRIA Instagram: @BeaconPointeAdvisors Our Book: Your Dollars, Our Sense: A Fun and Simple Guide to Money Matters   Connect with Robyn Crane: Website:   https://robyncrane.com/ Facebook: https://www.facebook.com/bizgrowth4women/ Twitter: @RobynHCrane Learn more about your ad choices. Visit megaphone.fm/adchoices