Entrepreneur & Investor Susie Carder Was Overleveraged and Got Burned

<p>Serial Entrepreneur and author of <a href="https://amzn.to/3xYOWaz"><em>Power Your Profits</em></a></p> <p>Show notes: <a href="https://www.markgraban.com/mistake95">https://www.markgraban.com/mistake95</a></p> <p>My guest for Episode #95 of the <a href="http://myfavoritemistakepodcast.com/">My Favorite Mistake podcast</a> is <a href="https://susiecarder.com/about/">Susie Carder</a>. She is a Profit Coach &amp; Founder at <a href="https://susiecarder.com/work-with-susie/">SC Consulting</a>. Susie has over 25 years of experience as an entrepreneur, building seven multi-million dollar companies, selling two that she built to $10M.</p> <p>She is the author of a book, released last year, titled <a href="https://amzn.to/3xYOWaz"><em>Power Your Profits: How to Take Your Business from $10,000 to $10,000,000</em></a><em>.</em> Her book's website is <a href="http://poweryourprofitsbook.com/">PowerYourProfitsBook.com</a>.</p> <p>In today's episode, Susie shares her "favorite mistake" story about getting destroyed financially in a three-year period starting in 2007, losing 90% of her wealth and her marriage. Her lesson learned was to "not be so overleveraged."</p> <p>Other topics and questions:</p> <ul> <li>Felt she didn’t have the energy to rebuild at age 42</li> <li>Her identity was her work -- now what?</li> <li>She went back into real estate because she was willing to learn from her mistakes</li> <li>15% of entrepreneurship success is technical — another mistake is not learning finances</li> <li>Being careful WHO you sell to</li> <li>How she started her first business "on accident" while working as a hairdresser</li> <li>Build your company AS IF you’re going to sell it</li> <li><em>Talking about mistakes businesses might make…</em></li> <li>What is the “cash crisis roller coaster”?</li> <li>“Wealth is our birthright” -- but it's not easy nor handed to us</li> <li>Mistake: Don’t admit to your team you are making it up</li> <li>“I’m a really great coach because I’m a really good student”</li> <li>He