Enterprise vs. B2B Product Management: Are They Different? - Pavan Singh, Lynx Technologies

<p><a href="https://www.linkedin.com/in/melkoumov/"><strong>Follow Aram Melkoumov on Linkedin</strong></a> for highlight clips and DMs.</p><p><br><strong>About Pavan Singh</strong><br>Pavan Singh is the Vice President Of Product Management at Lynx Software Technologies where he works on enterprise infrastructure. He earned his MBA from the Kellog School of Business at Northwestern. Amongst other previous roles, he had a 6-year career at Cisco performing various leadership roles. If he wasn’t a product person, Pavan would want to be a public speaker. </p><p><br><strong>SHOW NOTES:</strong><br>00:00 | Who is Pavan Singh?<br>00:34 | What is enterprise infrastructure? <br>03:21 | Mission-critical edge: how to make software last for 15 years.<br>06:52 | Enterprise infrastructure vs. product management <br>09:10 | How to make SaaS products last longer<br>11:25 | Dealing with unexpected requests when building enterprise infrastructure <br>15:27 | Two ways enterprise infrastructure goes wrong <br>17:50 | Balancing white-glove offerings with startup growth <br>20:48 | How many big ideas should you focus on (and 3 ways to validate them)? <br>26:48 | Using partnerships to tap into easy revenue expansion<br>29:14 | Observing the customer vs. interviewing the customer <br>32:44 | Rapid fire questions: asking better questions, what to do instead of saying no, speed of innovation, in-person meetups, product innovation. </p><p><strong>QUOTES:</strong><br>[07:21] “Until a few generations of product back, it was okay that enterprise infrastructure product user experience wasn’t the best.  Now, it is no longer acceptable. Now the user experience of an enterprise infrastructure product really matters. And by user experience, I mean not just the UX but also APIs; the quality of APIs, how easily you integrate it with something else, does it comply with standards that make it easy for other products to be integrated?”<br>[24:31] “We never talk about how internal alignment is as important, if not more, when it comes to innovati