Entering a Growing Ecosystem with Postscript's Alex Beller

<p><strong>Key Points:</strong></p><ul> <li>The origins of Postscript (01:05)</li> <li>Why Postscript chose to build on top of Shopify’s platform (02:15)</li> <li>My thoughts on the advantages of attaching yourself to a growing ecosystem (03:34)</li> <li>Postscript’s initial, rapid growth (06:38)</li> <li>Alex’s thoughts on the SMS marketing channel opening up(08:45)</li> <li>I explain the law of double jeopardy, and how B2B buyers are satisficing (09:40)</li> <li>Why Postscript’s product strategy is to stay ultra-focused (12:57)</li> <li>My take on differentiating by building for a specific audience (13:56)</li> <li>Postscript’s hiring strategy through a year of explosive growth (18:02)</li> <li>My insight into common hiring missteps, and how to avoid them (20:43)</li> <li>Why Alex wishes they’d built out Postscript’s go-to-market strategy sooner (23:51)</li> <li>My thoughts on pricing strategy, and the advantages of a usage-based model (25:15)</li> <li>What Postscript is building to carry them into the future (26:57)</li> <li>Wrap up (27:50)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://postscript.io/?gspk=YmFzaG9va2FiYXNob29rYTEyNzQ">Postscript</a></p><p><a href="https://www.linkedin.com/in/alex-beller-70452852/">Alex Beller</a></p><p><a href="https://www.ycombinator.com/">Y Combinator</a></p><p><a href="https://howtowin.transistor.fm/episodes/how-saas-investor-andrew-chen-of-a16z-is-helping-entrepreneurs-use-network-effects-to-tackle-the-cold-start-problem">How SaaS investor Andrew Chen of a16z is helping entrepreneurs use network effects to tackle the cold start problem</a></p><p><a href="https://www.marketingscience.info/">Ehrenberg-Bass Institute for Marketing Science</a></p><p><a href="https://www.linkedin.com/in/mwseibel/">Michael Seibel</a></p><p><a href="https://www.linkedin.com/in/ezrafirestone/">Ezra Firestone</a></p><p><a href="https://www.linkedin.com/in/kyle-poyar/">Kyle Poyar</a></p><p><a href="https://www.hubspot.com/products/get-started-f049?utm_id=336237656114&amp;ut