Ensuring Long-Term Growth With Demand Generation with Deanna Shimota at GrowthMode Marketing

<p><span style="background-color: transparent;">On this episode, </span><a href="https://www.linkedin.com/in/deannashimota/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Deanna Shimota</a><span style="background-color: transparent;">, CEO at</span><a href="https://www.linkedin.com/company/growthmode-marketing/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"> GrowthMode Marketing</a><span style="background-color: transparent;">, provides valuable insight that #B2B #businessleaders can apply toward hacking marketing and growth.</span></p><p><br></p><p><span style="background-color: transparent;">Deanna’s #leadership in marketing is centered on demand generation. This focuses on higher quality and longer-term growth. Companies that plan their marketing strategy over a longer period can tap into the 95% of high-potential customers who aren’t in the market yet. When they are ready to buy, they will have already made the decision, making the sales cycle more effective.</span></p><p><br></p><p><span style="background-color: transparent;">Deanna talks extensively about the importance of a digital footprint, emphasizing strategy, content and distribution as vital pillars. She also reiterates that in tough times, marketing spend shouldn’t be cut because it will be key to growth when economic conditions improve.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent;">Resources:</span></p><ul><li><a href="https://growthmodemarketing.com/podcast/" target="_blank">The Demand Gen Fix Podcast | Website</a> - https://growthmodemarketing.com/podcast/</li><li><a href="https://www.linkedin.com/in/deannashimota/" target="_blank">Deanna Shimota | </a><a href="https://www.linkedin.com/in/deannashimota/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">LinkedIn</a> - https://www.linkedin.com/in/deannashimota/</li><li><a href="https://www.linkedin.com/company/growthmode-marketing/" target="_blank">GrowthMode Marketing | L