Engaging the IKEA Effect In Formal Processes

<p><span style="font-weight: 400;">Many people think that they can’t use the IKEA effect with their clients because of their limited access to the decision-makers in the business. It’s important that you don’t think this way. Though your ability to use the IKEA effect in a formal process is limited, the science is still sound.</span> <span style="font-weight: 400;"><br /></span> <span style="font-weight: 400;"><br /></span><span style= "font-weight: 400;">Here are the things we will be talking about to explain the IKEA effect in formal processes:</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">1. The mindset shift needed when using the IKEA effect</span></p> <p><span style="font-weight: 400;">2. The importance of engaging the IKEA effect as much as you can</span></p> <p><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> 3. Tips for co-creation within the formal process</span></p> <p><span style="font-weight: 400;">Do not compare formal processes against informal processes and just say “I can’t do it because I can't do what I can do over here.” That's the wrong comparison. Only compare yourself against your</span> <em><span style= "font-weight: 400;">competition</span></em><span style= "font-weight: 400;">. The key is to find out how you can engage the IKEA effect in those formal processes more than your competitors are. </span></p> <p> </p> <p><span style="font-weight: 400;">When you take the time to brainstorm all of the ways you can use the IKEA effect during these processes, that’s where you will unlock the winning strategies. You're really smart. You're going to come up with the best solutions, but so is your competition. A bigger differentiator is how you engage in the process rather than the proposal you write.</span></p> <p> </p> <p><span style="font-weight: 400;">Mentioned in this episode:</span></p> <p><span style="font-w