Engage C-Suite Executives in Championing the Pricing Journey with Stephan Liozu

<p><strong>Stephan Liozu</strong> is the Chief Value Officer at Thales. His expertise includes Customer value modeling, value proposition design & value-based pricing, Business model innovation & differentiation strategies, Creative & disruptive innovation strategies, Change management & leadership training.</p> <p>In this episode, Stephan shares how important it is for C-suite to be more than just focusing on the usual aspects of cost improvements, acquisitions, and cash flow management. There is a need for them to educate themselves in the pricing profession on how pricing can help them drive profitability, improve customer experience and satisfaction.</p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li>Find out the need to convince the C-suite why understanding pricing is important</li> <li>Find out what the important objectives of the book are, ‘From the Profession to the C-Suite’</li> <li>Find out the soft skill courses you have to invest yourself in to become a better leader</li> </ul> <p>"Invest in yourself, learn some of the soft skills, get a better-rounded person, and in 2021 invest in training in your soft skills, and I think that will help you for the rest of your career to become a better leader."</p> <p>- Stephan Liozu</p> <p>Increase Your Pricing Knowledge: Become a Champions of Value INSIDER!<br /> To sign up go to insider.championsofvalue.com</p> <p><strong>Topics Covered:</strong></p> <p>01:40 - What the C-suite has not done in the pricing profession</p> <p>03:22 - What do C-suite pay attention to that they keep from wanting to do pricing</p> <p>04:32 - Is thinking about cost a more tactical thing than pricing</p> <p>06:28 - What’s missing in the C-suite when it comes to wanting to do pricing</p> <p>07:53 - What’s behind pricing person not able to educate or inform a CEO in the organization</p> <p>10:11 - What’s this book all about and what’s its purpose: ‘From the Profession to the C-Suite’</p> <p>13:15 - What are the objectives of the book</p> <p>15:53 - Much more o