End-All Be-All for Client Retention

<p><span style="font-weight: 400;">For the last week or so, I’ve been reflecting on my first job at age 16. I got a job at Carl’s Jr. (a fast food restaurant) to carry customers’ trays from the counter to their tables. I also made sure the dining room was tidy and kept an eye on the stock levels of the ketchup packets and napkins.</span></p> <p> </p> <p><span style="font-weight: 400;">I wanted to do the best job I possibly could.</span></p> <p> </p> <p><span style="font-weight: 400;">Before long, I took care of the customers in the entire large dining room on my own — and got tips! Have you ever seen someone tip a fast-food restaurant worker? Well, it happened to me, and it happened often</span></p> <p> </p> <p><span style="font-weight: 400;">I didn’t hover around the customers, but I kept an eye on things. I was looking for what I</span> <em><span style="font-weight: 400;">needed to do</span></em> <span style="font-weight: 400;">as well as what I</span> <em><span style="font-weight: 400;">could do</span></em><span style="font-weight: 400;">. I was looking for ways to create a more enjoyable dining experience. People noticed, and they rewarded me with cash tips that lined my pockets. </span></p> <p> </p> <p><span style="font-weight: 400;">I’ve carried that same</span> <em><span style="font-weight: 400;">servicial</span></em> <span style="font-weight: 400;">(Spanish for helpful) spirit into my work today. It’s just part of who I am. And that spirit helps me stay in rapport with my clients. </span></p> <p> </p> <p><span style="font-weight: 400;">What’s rapport? It’s the process of matching and mirroring another person until the process becomes unconscious, and then BAM! You're</span> <em><span style= "font-weight: 400;">in</span></em> <span style= "font-weight: 400;">rapport with your person. And when you’re in rapport with another human, it’s natural to feel at ease, to relax, and feel wonderful in their company, and they in yours. </span></p> <p> </p> <p><span style="font-weight: 400;">A few NLP principles are pa