Encore episode: The Genius behind Hoffmann Industries

<p>We’re taking a short summer break here at 5THWAVE and returning to our usual schedule in two weeks. But to tide you over we’re revisiting a couple of our favourite conversations from the last three years.</p><p><br></p><p>First up is an incredible <a href="https://www.jameshoffmann.co.uk/">James Hoffmann</a>. James is a world-renowned figure in the global coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, and a prolific YouTuber who has amassed almost 2 million subscribers.</p><p><br></p><p>In this conversation, James discusses his ambitions, business tenets, and we discover the mindset that has helped build his remarkable career</p><p><br>Sign up for our newsletter to receive the latest coffee news at <a href="https://www.worldcoffeeportal.com/">worldcoffeeportal.com</a></p><p>Subscribe to 5THWAVE on Instagram <a href="https://www.instagram.com/5thwavecoffee/">@5thWaveCoffee</a> and tell us what topics you'd like to hear</p>