Empathy-Based Marketing with Sarah Santacroce

<p><span data-preserver-spaces="true">Today's conversation is with my past client and friend, Sarah Santacroce. We dived into what we can do differently as we move forward when hype marketing is not serving us anymore. We got into things that I wish more people would talk about especially if you own a business and even if you don't, but you're interested in the psychology of how marketing works and the choices that you make based on the tools that people used to get you to decide. You'll surely find something enjoyable here.</span></p> <p><span data-preserver-spaces="true">Sarah is an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’, and the Founder of the Gentle Business Revolution. After 12 years of running a successful LinkedIn Consulting business, Sarah became deeply inspired about creating a global movement to encourage people to bring more empathy and kindness to business and marketing. She said that when we're used to this idea of the funnel and we think about the image, it'll be good that we think about the path so we get people more options they can discover. Sharing her gifts to the world - she is known for helping fellow introverts market their business authentically & anxiety-free, sell their services & make a difference.</span></p> <p><span data-preserver-spaces="true">And, she's got a new book coming out about the gentle business revolution that she's creating. The Gentle Marketing Revolution is the compass you need on your journey. Learn more about Sarah and her book:</span></p> <p><span data-preserver-spaces="true">"Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype, and the hustle? You’re not alone.</span></p> <p><span data-preserver-spaces="true">Heart-centered business owners are eager to run their businesses and marketing from a place of smart generosity. From abundance, not scarcity. From real, community-changi