Embracing a Consumer-Centric Approach to Product Development

<p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">A lot of companies — even the big players — make the mistake of developing a product in search of a problem.</span></p> <p></p> <p><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">But today’s guest, Doug Roberson, Chief Technology Officer at Alterco Robotics US, advocates for taking a consumer-centric approach to product development. In this episode, he shares why listening and interacting with customers is the key to delivering a viable outcome that actually solves their problems.</span></p> <p></p> <p><br></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">What we talked about:</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Honing a consumer-centric approach to product development</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Ensuring there’s a large enough audience for a product</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- Lessons from a development cycle without a viable outcome</span></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">- The importance of saying no to superfluous stuff</span><br></p> <p></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;">Check out Doug’s podcast, Make IoT Simple.</span><br></p> <p></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"><em>Never miss an episode of Over The Air by subscribing wherever you listen to podcasts.</em></span><br></p> <p></p> <p></p> <p><span style="color: rgb(0,0,0);background-color: transparent;font-size: 12pt;font-family: Arial;"><em