Embodying Authenticity as an INFJ Entrepreneur (w/Kyshira Moffett)

Are you an aspiring entrepreneur, online business owner, or coach? You and I both know that the online industry is flooded with coaches, consultants, and strategists who promise you the sun, moon, and stars, right? We can’t open our social media accounts without hearing phrases like, “Quit your 9-5 and live the laptop lifestyle,” or “Scale your business to six figures!” The buzzwords go on and on, and everyone ends up sounding like carbon copies of one another. That’s not you though. You’re built with authenticity, evidence-based measures, and honesty about which transformations you can actually bring your clients through. You’re unique and different from the rest, and intend on standing out beyond the crowd of copy cats and mimickers. You’re not here to sell pipe dreams and you definitely aren’t a snake-oil saleswoman. You actually want to provide life-changing transformations for your clients, based on real results that are measurable and vetted against proven frameworks, right? Whether that’s in their business, relationships, health/fitness, or mindset. But you spend your nights awake, wondering how you’re ever going to start a business amongst all of the noise online. You want to know the best avenue to take as a brand new coach and you’re curious about how to monetize your business. Real talk, you also want to know the reason behind why you’re having a hard time attracting your first paid (and aligned) clients. “It has never been my goal to sell dreams on the internet,” says our latest podcast guest, Kyshira Moffett, an INFJ, award-winning serial entrepreneur, brand strategist, MBA, podcast host, and author who specializes in helping ambitious women entrepreneurs package their expertise, brand their influence, and monetize their online presence. Of course, because this is a mindset podcast, we touch on the importance of making internal shifts (the mindset shifts) needed to become a thriving and abundant business owner. We talk about letting go of “overworked and underpaid” narrative, setting boundaries, bust