Emails Going To Spam? 7 Reasons Why This Happens & How To Avoid It

<p>#emails #spam</p> <p>Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally.</p> <p>Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail</p> <h2><strong>Get Express Permission to Email</strong></h2> <p>The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales &amp; revenue from their email marketing initiatives.</p> <h2><strong>Check if your IP Address was used for #spam</strong></h2> <p>You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this,</p> <h2><strong>Avoid Low Open Rates</strong></h2> <p>The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam.</p> <h2><strong>Ensure your subscribers remember you</strong></h2> <p>The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam.</p> <p>To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website.</p> <h2><strong>Do you have low mailbox usage?</strong></h2> <p>The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are ma