Email marketing with Natalie Rockall

<p class="p1">Before I invited her on the podcast, Natalie hadn’t really considered that she was an introvert. However our conversation helped her realise that her preferred solo work style and her love of noise cancelling headphones indicate her introvert tendencies!</p> <p class="p1">Natalie outlined the benefits of email marketing, from its ease in getting started, to the impressive return on investment and the range of free tools that help you send professional email marketing campaigns.</p> <p class="p1">We talked about good ways to build a mailing list, from pop ups and QR codes to adding new clients and inviting personal connections. We also talked about the value exchange, offering valuable information such as a digital download in return for asking for an email address.</p> <p class="p1">Finally we covered the essentials of GDPR and where to go if you need more advice.</p> <p class="p2"> </p> <p class="p1">Books</p> <p class="p1">Natalie recommended two books:</p> <p class="p1"><span class="s1"><a href= "https://uk.bookshop.org/a/8868/9781119546092">GDPR for Dummies</a></span> by Suzanne Dibble</p> <p class="p1"><span class="s1"><a href= "https://uk.bookshop.org/a/8868/9781444765427">Eat that Frog</a></span> Get More of the Important Things Done Today by Brian Tracy</p> <p class="p3"><span class="s2">You can go to the <a href= "https://uk.bookshop.org/lists/marketing-for-introverts-reading-list"> <span class="s1">Marketing for Introverts Bookshop to see the full list</span></a></span> <span class="s3">of books recommended in this series</span></p> <p class="p2"> </p> <p class="p1">Resources</p> <p class="p1">Check out the Information Commissioner’s Website <a href="https://ico.org.uk/"><span class= "s1">https://ico.org.uk/</span></a></p> <p class="p1">Find Natalie online LinkedIn or @email.natalie on Instagram</p> <p class="p3"><span class="s2">Or go to her website <a href= "https://totalemailmarketing.co.uk/"><span class= "s1">https://totalemailmarketing.co.uk/</span></a></span></p> <p class="p2"> </p>