Email Marketing: Stop the Weekly Newsletters with Emil Kristensen

<p>We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.</p><p>In this episode we discuss:</p><ul><li>The benefits of doing away with weekly newsletters</li><li>Be hyper specific with your targeted messaging</li><li>Identifying customers’ pain points</li><li>Practical tips for drafting genuine and engaging newsletters&nbsp;</li><li>Making marketing materials more fun</li></ul><br/><p><p class="tdfocus-1675688686254">Get 30% off Omnisend for your first three months &gt;&gt; <a href="https://keepopt.com/omnisend" rel="noopener noreferrer" target="_blank">https://keepopt.com/omnisend</a></p> </p><p><p class="tdfocus-1677162243118">Join our brand new 'Chloe's eCommerce Club' here &gt;&gt; <a href="https://keepopt.com/club" rel="noopener noreferrer" target="_blank">https://keepopt.com/club</a></p> </p><p><p class="tdfocus-1670866726767">Find everything Keep Optimising at <a href="https://KeepOptimising.com" rel="noopener noreferrer" target="_blank">KeepOptimising.com</a></p> </p>