Email Marketing: How to use Quizzes to increase your email list (and sales!)

My guest Gen Furukawa is the co-founder of Prehook, and host of the Cart Overflow podcast. He created Prehook to help Shopify merchants create amazing experiences through quizzes and product recommendations and in the process has become an expert in using quizzes to grow your email list. We're discussing WHY you should be building quizzes into your email sign up strategy, HOW to set that up, and HOW to use the data you collect to grow your sales. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy