Email Marketing For Small Businesses

<p>Email marketing remains one of the best marketing channels for small businesses, no matter how many times it’s been declared. It has a low cost, a high ROI, and can help move customers along the path to purchase, but it has to be done correctly. For instance, blasting 5000 emails at once when you’ve never done email marketing before is a bad idea.</p> <p>In this episode we answer these questions:</p> <ul><li>How to go about building and maintaining your list?</li><li>For email marketing to be effective, you have to create effective campaigns. What types of campaigns work?</li><li>How to write emails that get opened and read?</li><li>How do you analyze your email marketing to know if it’s effective?</li><li>How can email marketing help with the customer journey?</li></ul>