Email Marketing

<p>We discuss a topic that is probably mis-understood and under utilized by many small business owners - Email Marketing.</p> <p>Topics include:</p> <ul><li>Is email marketing “dead”?</li><li>What problems can you run into with email marketing?</li><li>Is it a good idea to buy a list?</li><li>Should you send email campaigns from your business domain?</li><li>How do you build an effective email list?</li><li>Should you have an email marketing strategy? Why or why not?</li><li>Why should you regularly cleanse your email list?</li><li>What do terms like blacklisted, spam, and bounce mean?</li><li>Should you use an email services provider?</li><li>Are incentives and promotions good in emails?</li><li>What should you include in your email marketing?</li></ul>