Eliminating odor as a brand With Heidi Brown from Fresh Wave

<p>Businesses that aren’t considered “sexy” (like odor removal brands, for example) have an unfair competitive edge against “sexier” businesses:</p> <p>They’re more likely to be recession-proof!</p> <p>But how can you launch and scale one?</p> <p>In today's episode, Fresh Wave's Heidi Brown, Thought Leader, Innovator, and Catalyst, discusses how you can use her combined private and public sector experience to drive growth for similar companies.</p> <p>You'll discover how to innovate, develop, and launch new products that can keep your business growing (even as recessions loom).</p> <p>Listen now!</p> <p><strong>Show highlights include:</strong></p> <ul> <li>How to use the DII approach to become more relevant in your industry and keep customers for a long time.(6:40)</li> <li>How to gain an unfair competitive advantage and increase customer trust by leveraging third-party testing (8:17)</li> <li>The "Customer Surge" delivery system you can use to attract customers at scale. (9:53)</li> <li>The "small and portable" approach for creating a product that can be used anywhere. (12:32)</li> <li>How to determine the effectiveness of your marketing so that you don't blow your entire marketing budget on a flawed ad. (19:42)</li> </ul>