Effective Marketing Tips To Help You Scale Your Business

<p>Jon talks with Bill Bice, CEO of boomtime, about how he tackled marketing as a technology problem by building the first marketing-as a-service platform and how following the data can help you scale your business faster.<br /> <br /> Bill Bice has always been an entrepreneur, starting his first<br /> company at age 14, putting on road races with corporate<br /> sponsors. At 18, he started ProLaw Software, the first integrated<br /> ERP for law frms. After selling the company to Thomson<br /> Reuters, Bill became a VC as a founding partner in the Verge<br /> Fund, investing in high tech, high growth companies in the<br /> Southwest.</p> <p>One of the core things that Bill has learned in building and<br /> investing in companies is that the go-to- market is always the<br /> hardest part of growing a business. He got so frustrated in<br /> trying to get great marketing for his companies that he decided<br /> to tackle the problem. A programmer at heart, Bill founded<br /> boomtime, tackling marketing as a technology problem. It turns<br /> out that when you follow the data, really good things happen.<br /> That’s why boomtime built the world’s first marketing-as a-service platform: fuse. boomtime’s marketing strategists<br /> follow the data: they already know what will work. Instead of<br /> reinventing the wheel, boomtime applies proven marketing<br /> techniques at scale.</p> <p> </p> <p><strong>Book Description:</strong><br /> B2B Marketing Playbook: what we've learned from following the data from hundreds of B2B companies, laying out exactly what you need to do to grow.</p> <p><strong><br /> Connect with Jon Dwoskin:</strong></p> <p>Twitter: <a href= "https://twitter.com/jdwoskin">@jdwoskin</a><br /> Facebook: <a href= "https://www.facebook.com/jonathan.dwoskin">https://www.facebook.com/jonathan.dwoskin</a><br /> Instagram: <a href= "https://www.instagram.com/thejondwoskinexperience/">https://www.instagram.com/thejondwoskinexperience/</a><br /> Website: <a href= "https://jondwoskin.com/">https://jondwoskin.