Effective Growth and Right Price ft Anuj Rathi, SVP of Revenue and Growth at Swiggy

<p><strong>Step into the shoes of a Product Manager with our Live Program. Apply now! 🚀 - </strong><a href="https://lnkd.in/d9XStqg">⁠⁠⁠⁠https://lnkd.in/d9XStqg⁠⁠⁠⁠</a></p> <p>In this episode (S04E04) of &quot;How to Product?&quot;, <a href="https://www.linkedin.com/in/arjavjain/">⁠⁠⁠⁠Arjav Jain⁠⁠⁠⁠</a>, the host talks to <a href="https://www.linkedin.com/in/anujrathi1/" target="_blank" rel="noopener noreferer">Anuj Rathi</a>, SVP of Revenue and Growth including Product at Swiggy. To start with, Anuj highlights some differences in product management in a marketplace or e-commerce vs a traditional software/product. Arjav digs deeper into something Anuj said &quot;Growth is effective when the product is priced right&quot; and the conversation revolves around how to go about effective growth and right pricing. Anuj breaks down what growth means and how to look at it, and multiple ways to price a product and what lens to wear depending on the nature of your product. Anuj provides an example of Swiggy One (a membership program on Swiggy) and talks at length about how he and his team went about designing it to achieve effective growth and the right price. Anuj leaves us with tips for budding PMs and we wished this episode wouldn&#39;t end! </p> <p><br></p> <p><strong>Apply for the next cohort of PM School&#39;s Live Program</strong> - <a href="https://lnkd.in/d9XStqg">⁠⁠⁠⁠https://lnkd.in/d9XStqg⁠⁠⁠⁠</a></p> <p>About PM School: [Checkout <a href="//pmschool.io">⁠⁠⁠⁠pmschool.io⁠⁠⁠⁠</a>] Looking to make a career transition to Product Management? Take the first step to becoming an amazing Product Manager. PM School will help you get tested on Product skills. We do everything we possibly can to kickstart your PM career. And we would help you prepare a resume, practice interviews, and even help you in salary negotiation. Talk to us to understand how to approach companies and plan your move into Product management.  We have a 2-month remote program (you can join us from anywhere) that prepares you to excel in your first job a