Effective Email Outreach Takes More than Automation w/ Gessie Schechinger

<p><span style="font-weight: 400;">Imagine you’re preparing for a meeting with a new prospect. What steps are you taking beforehand?</span></p> <p><span style="font-weight: 400;">You’re probably doing some research on their organization and their particular position. Maybe you uncover a few recent milestones the business has reached or you find that the prospect recently received a promotion. </span></p> <p><span style="font-weight: 400;">All of this information will obviously be helpful in moving your professional relationship forward. Why do we often fail to conduct this research before reaching out via email?</span></p> <p><span style="font-weight: 400;">In this episode of the B2B Revenue Executive Experience, I check in with</span> <a href= "https://www.tryoncourse.com/"><span style= "font-weight: 400;">OnCourse’s</span></a> <span style= "font-weight: 400;">CRO,</span> <a href= "https://www.linkedin.com/in/gschech/"><span style= "font-weight: 400;">Gessie Schechinger</span></a><span style= "font-weight: 400;">. </span></p> <p><span style="font-weight: 400;">We discuss:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to avoid becoming another automation junkie</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Understanding the best email sequence timing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The biggest keys to effective email outreach</span></li> </ul>