Educating your Target Market with Appcues' Jackson Noel

<p><strong>Key Points: </strong></p><ul> <li>How Appcues got their start (01:13)</li> <li>What to do when you realize you’re not that different from your competitors (03:06)</li> <li>Why Appcues found early success through content marketing (05:45)</li> <li>My thoughts on content marketing as a long-term play (07:15)</li> <li>How Appcues approaches competitor awareness (08:30)</li> <li>I explain why studying your competition is key to differentiating (09:38)</li> <li>Why Appcues is focused on being the best experience builder in the market (11:57)</li> <li>My take on how small brands can compete with dominating, big brands (13:30)</li> <li>Appcues’ pricing strategy (14:48)</li> <li>I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)</li> <li>What Appcues is doing with the money they raised in their successful Series B round (17:21)</li> <li>Why Jackson regrets betting on the ubiquity of product analytics (19:11)</li> <li>I unpack why high-profit business models include high customer value (22:55)</li> <li>Wrap up (26:28)</li> </ul><p><strong>Mentioned:<br></strong><br></p><p><a href="https://www.appcues.com/">Appcues Website</a></p><p><a href="https://www.linkedin.com/company/appcues/">Appcues LinkedIn</a></p><p><a href="https://www.linkedin.com/in/jacksonnoel/">Jackson Noel LinkedIn</a></p><p><a href="https://twitter.com/jacksonjonson">Jackson Noel Twitter</a></p><p><a href="https://twitter.com/bhorowitz?lang=en">Ben Horowitz Twitter</a></p><p><a href="https://twitter.com/thinking_slow">Ryan Law Twitter</a></p><p><a href="https://www.youtube.com/watch?v=RZBfUkMhZdQ">“Love your competitors - how great businesses do strategy” Alex Smith</a></p><p><a href="https://www.twilio.com/go/twilio-brand-sales-namer-1?utm_source=google&amp;utm_medium=cpc&amp;utm_term=twilio&amp;utm_campaign=G_S_NAMER_Brand_Twilio&amp;gclid=Cj0KCQiAr5iQBhCsARIsAPcwROPvvGauOsyUqW4YYpVMag-53C5gPAEa4joxubtiIyolMUDik1_HAkMaAjJCEALw_wcB">Twilio</a></p><p><a href="https://www.datadoghq.com/">Datadog</a></p>