Ed Roberts / Georgia Power

<p>Ed Roberts is a lot of things, he’s an accomplished designer, creative director, and now the Brand and Creative Director at Georgia Power. On today’s episode, Ed talks about how the brand lives its stand to generate possibility for its customers and its own employees. Ed shows how design thinking can drive marketing rather than the other way around.</p><p> </p><p><strong>00:18 </strong>- Ed Intro</p><p><strong>01:19</strong> - Are you working at home due to Covid?</p><p><strong>02:00</strong> - Working for a utility company during Covid</p><p><strong>04:08</strong> - Where did love of design come from?</p><p><strong>08:14</strong> - How did you go client side?</p><p><strong>11:09</strong> - How has it been to integrate marketing into your role?</p><p><strong>14:28</strong> - Advertising without objective is art - comment makes Ed recall story</p><p><strong>16:12</strong> - Mentality of students coming out of school and reframing ideas</p><p><strong>17:55</strong> - How do you look at brand when customers aren’t experiencing challenges</p><p><strong>20:29</strong> - GA as a community</p><p><strong>22:27</strong> - Living the brand</p><p><strong>23:42</strong> - Hyperlocalization</p><p><strong>26:13</strong> - Is GA Power a purpose brand?</p><p><strong>28:20</strong> - Brand statement</p><p><strong>30:46</strong> - How do you generate possibility in your role</p><p><strong>34:02</strong> - Articulation for brand tone of voice</p><p><strong>37:08</strong> - If your brand was a Pinterest board</p><p><strong>38:00</strong> - How does the brand and you as a leader view the company within social change</p><p> </p><p><a href="https://www.linkedin.com/in/ed-roberts-3096b35/">https://www.linkedin.com/in/ed-roberts-3096b35/</a></p><p><a href="https://www.georgiapower.com">https://www.georgiapower.com</a></p><p><a href="https://www.facebook.com/GeorgiaPower?WT.svl=fb2&hp=rfy_facebook">https://www.facebook.com/GeorgiaPower?WT.svl=fb2&hp=rfy_facebook</a></p><p><a href="https://twitter.com/georgiapower?WT.svl=tw3&hp=rfy_twit