Ecommerce Funding 101: How to Raise Growth Capital with Leonardo Felisberto [Ep. 67]

<p><span style="font-weight: 400;">Scaling an e-commerce business often requires large amounts of capital. Many entrepreneurs risk their financial security by bootstrapping their business without fully understanding the different funding options available to them.</span></p> <p><span style="font-weight: 400;">This is where today’s guest, Leonardo Felisberto, steps in to save the day. Leonardo is the global head of partnerships at SellersFunding, a financial platform designed to help e-commerce sellers grow and scale their businesses through effective financial management.</span></p> <p><span style="font-weight: 400;">In this episode, Leonardo discusses the obstacles e-commerce sellers have previously faced when applying for growth capital, and how modern seller funding can lower the barriers to entry into e-commerce businesses.</span></p> <p><span style="font-weight: 400;">Leonardo walks us through the key criteria he looks for when approving sellers for funding and the common mistakes sellers make when trying to raise growth capital. He also explains how to set up a practical cash flow system for your business as well as the industry trends e-commerce entrepreneurs should look out for. </span></p> <p><span style="font-weight: 400;">If you’re searching for a reliable way to secure growth capital for your e-commerce business, then you don’t want to miss out on Leonardo’s expert advice!</span></p> <h3><span style="font-weight: 400;">Topics Discussed in this episode:</span></h3> <ul> <li><span style="font-weight: 400;">Leonardo’s journey into the world of e-commerce funding (02:20)</span></li> <li><span style="font-weight: 400;">How the e-commerce industry has evolved since the pandemic (04:53)</span></li> <li><span style="font-weight: 400;">Why previous funding options presented an obstacle to e-commerce sellers (07:52)</span></li> <li><span style="font-weight: 400;">How seller funding can lower the barriers to entry into e-commerce businesses (11:42)</span></li> <li><span style="font-weight: 400;">The criteria Leo