E48 - Keeping At It w/Pepper's Anirudh Singla

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/anirudh-singla-3a1844137/">Anirudh Singla</a>, Co-Founder &amp; CEO, <a href="https://www.peppercontent.io/">Pepper Content</a>.</p> <p>Pepper Content is India’s largest marketplace for all things content. It currently works with over <u><strong>800+ Brands</strong></u>, to solve their content needs by aligning them with some of the best freelancers who are approved on their platform. Riding on the primary belief that <u><strong>Each Company is a Content Company</strong></u>, Pepper is set out to dominate a <u><strong>400Bn+ Global Industry</strong></u>, and ensure that the Indian creative potential is witnessed across the world.</p> <p>Anirudh Singla, the Co-Founder and CEO of Pepper Content started the company at the age of 19, while still pursuing his Engineering degree from the much acclaimed BITS Pilani.From what started as a sheer way to hustle and eventually finance his college fees, led him to recognise a white space that would eventually lead to Pepper! Anirudh, 22 now, has had a journey which is no less than an inspiration and the best part is, that he and Pepper are just getting started!</p> <p>Through the Episode we discuss the following:</p> <p>1. (02:25) : Understanding Hustle from the 22-Year Old Founder who Personifies It!</p> <p>2. (07:14) : "Figuring Out" Everything as a Young Founder</p> <p>3. (12:36) : Category Creation in the Conventional Content Industry ~ Developing Conviction in building the Solution for the identified Problem</p> <p>4. (18:04) : Exponential Speed of Execution ~ Shipping Product Features with Incredible Speed!</p> <p>5. (24:55) : Ensuring Quality in a Marketplace Model ~ Establishing Trust with the Consumer Base</p> <p>6. (29:11) : Anirudh's Founder Persona ~ Bias for Action &amp; Core Focus on being prepared!!</p> <p>7. (34:25) : Rising every time when the back's been against the wall ~ How has Anirudh persevered through the low-days