E46 - Originality Wins w/OZiva's Aarti Gill

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/aarti-gill-04498b18/">Aarti Gill</a>, Co-Founder &amp; CEO, <a href="https://www.oziva.in/">OZiva</a>.</p> <p><strong>OZiva</strong> is <strong>India's leading clean, plant-based nutrition brand</strong>. Aarti &amp; Mihir started out in 2013, however they struck gold after many iterations and pivots in 2016, which is when OZiva came to life. Aarti has always been passionate towards fitness, and she has utilised her passion to <em>impact the lives of millions by providing them the tools to lead healthier lives.</em> OZiva is a true story of an original, authentic brand proposition, which has scaled enormously well and delivers tremendous value.&nbsp;Tune in to learn all about <strong>Originality</strong>, <strong>Experimentation</strong>, <strong>Branding</strong>, <strong>Content</strong> &amp; <strong>Community</strong>, <strong>Scaling</strong> and much more!!</p> <p>Through this Episode we discuss the following:</p> <p>1. (02:15) : The Experimentation &amp; Pivots that eventually led to OZiva</p> <p>2. (06:00) : Fundamental &amp; Original thinking ~ Not running after trends!</p> <p>3. (11:06) : The importance of Content &amp; Community for D2C Brands ~ How OZiva leverages Digital Media to consolidate brand growth?</p> <p>4. (15:52) : What are Founder First Brands &amp; How much OZiva is influenced by the Co-Founders?</p> <p>5. (18:30) : Doing the right things consistently to set the stage for Hyper-growth!!</p> <p>6. (23:12) : Confidence | Belief | Vision ~ Setting the Ambitious Roadmap for the brand &amp; executing on it one at a time!</p> <p>7. (28:08) : Aarti's Decision Making Framework</p> <p>8. (33:05) : What is Aarti Chasing &amp; What does success look like for her?</p> <p>9. (36:12) : Parting Lessons ~ Things to be weary about through the Founder Journey!</p> <p>10. (41:50) : Conclusion</p> <p>Here is the <strong>46th Episode of the Indian Silicon Valley Podcast