E41: Part 2 - Nikesh Murali - Attention economy and the Indian podcast industry

<p>This episode is the second part of my conversation with Nikesh Murali, writer and creator of the acclaimed podcast, Indian Noir.</p> <p>Before you listen to this episode, hope you’ve already checked out the prequel to this conversation where Nikesh and I talk about Indian Noir becoming a Spotify exclusive, podcasts and social media, the audio boom, mental health during the pandemic and his initial years of struggle as a writer.<span class= "Apple-converted-space"> </span></p> <p>Check out Indian Noir at:</p> <p><a href= "https://www.indiannoir.com">https://www.indiannoir.com</a></p> <p>Check out Maharani Talks on Instagram:</p> <p><a href= "https://www.instagram.com/maharanitalks">https://www.instagram.com/maharanitalks/</a></p> <p>MUSIC: Lights by Sappheiros <a href= "https://soundcloud.com/sappheirosmusic">https://soundcloud.com/sappheirosmusic</a></p> <p> </p> <p> </p>