E34 - Decoding the D2C Playbook w/Mamaearth's Varun Alagh

<p>In this Episode I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/varunalagh84/">Varun Alagh</a>, Co-Founder of Mamaearth.</p> <p>Mamaearth is India's largest D2C startup leading the baby and beauty care segment. With over 80 SKU's and revenue run-rate of over 500 Crores, Mamaearth has established that India is ready for prolific brands, which constantly delivers on its brand promise, provides high quality products and always does right by the customer.&nbsp;</p> <p>Through the Episode I discuss the following with the extremely insightful and knowledgeable Varun Alagh:&nbsp;</p> <p>1. (2:49) - The importance of Courage &amp; overcoming fear in Starting Up.</p> <p>2. (11:42) : D2C Decoded&nbsp;</p> <p>3. (16:51) : No Substitute to being a Product Person</p> <p>4. (20:01) : Building the Brand</p> <p>5. (23:56) : Understanding Channels of Distribution</p> <p>6. (28:59) : Mamaearth's Product Expansion Secrets</p> <p>7. (34:35) : The Significance of the Pace of Innovation&nbsp;</p> <p>8. (37:43) : Hiring &amp; Role of Rituals in Org. Design</p> <p>9. (43:25) : Varun's Core Principles</p> <p>10. (48:42) : Frameworks on Trust &amp; Closing Thoughts</p> <p>11. (50:57) : Summary</p> <p>Here is the <strong>34th Episode of the Indian Silicon Valley Podcast - Decoding the D2C Playbook!</strong></p> <p><strong>"Living with Failure is far easier than Living with Regret" </strong>- Hope this sticks around folks.&nbsp;</p> <p>Thanks for tuning in!</p> <p>We're available on <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo" rel="ugc noopener noreferrer" target="_blank">Instagram</a> &amp; <a href="https://instagram.com/indiansiliconvalleypodcast?igshid=1w1j6dp12cvzo" rel="ugc noopener noreferrer" target="_blank">Twitter</a>. Feel free to drop in your feedback! <a href="https://bit.ly/Indian_Silicon_Valley_Podcast" rel="ugc noopener noreferrer" target="_blank">Subscribe to our WhatsApp Newsletter</a>!</p> <p>I, Jivraj, am reachab