E33 - The Road to Inventiveness w/The Minimalist's Chirag Gander

<p>In this Episode, I (<a href="https://twitter.com/jivraj_sachar">@Jivraj Singh Sachar</a>) speak with <a href="https://www.linkedin.com/in/chirag-gander/">Chirag Gander</a>, Co-Founder of <a href="https://www.linkedin.com/company/the-minimalist/">The Minimalist</a>.</p> <p>The Minimalist is a design and digital consultancy with <strong>3 core business areas</strong>: - 1. Branding and Communication, 2. Interaction design and 3. Digital Marketing. They work with over <strong>200 brands</strong>, including the likes of <strong>Coca-Cola, MTV, Cipla, ICICI Prudential, Airtel, Blue Star, HCL</strong> and multiple other startups. They are best known for their unique minimalist creative philosophies and viral impact on digital media which has spawned a cult following of over <strong>200,000 people.</strong></p> <p><strong>Chirag Gander</strong> is one of the most <strong>creative, observant and inventive</strong> people out there. An Engineer by education, both Chirag and Sahil (Co-founder, The Minimalist), graduated from IIT Bombay in 2015, which is also the year when they started The Minimalist as a Passion Project on Social Media. The <strong>perfect amalgamation</strong> of <strong>technology</strong> and <strong>design</strong>, the <strong>perfect intermingling</strong> of the <strong>right brain</strong> and the <strong>left brain</strong>, resulted in the unique proposition of a creative solutions company, which has certainly come a long way since. &nbsp;</p> <p>Through the Episode, we discuss the following:</p> <p>1. (3:03) : Follow Your Passion - The Double-Edged Sword</p> <p>2. (7:43) : Understanding the Relevance of Design in the Ecosystem</p> <p>3. (11:31) : The Design Process (BUDV - Business User Design Validation)</p> <p>4. (16:02) : Decoding Virality</p> <p>5. (20:15) : The 0 to 1 for The Minamlist&nbsp;</p> <p>6. (27:08) : Building a Lasting - Loving Community&nbsp;</p> <p>7. (30:22) : Working with Corporates</p> <p>8. (35:03) : The Do NOT's for Marketing by Early Stage Founders &nbsp;</p> <p>9. (41