E33: Arman Sood - Brewing a niche coffee space

<p>Coffee culture is a big part of our lives. But most of us know it as either instant, espresso or filter coffee. Step in: cold brew - the art of steeping ground coffee beans in cold temperature, bringing out a more intense flavour.<span class= "Apple-converted-space"> </span></p> <p>And this is where Arman Sood and his two co-founders, Ashwajeet Singh and Ajai Thandi, decided to step in with their company, Sleepy Owl Coffee, one of the first movers in the cold brew coffee market.</p> <p>What started in a two bedroom apartment in Delhi, Sleepy Owl has now managed to carve a niche space for itself in the coffee market, among bigger players like Starbucks, Nestlè and Amul.</p> <p>So how did they manage to do that? Listen to the episode to find out more.</p> <p>You can check out the Maharani Talks on Instagram at https://www.instagram.com/maharanitalks/</p> <p>MUSIC: Lights by Sappheiros https://soundcloud.com/sappheirosmusic</p>