E256: ?B2B Commerce Corner #16 | EXECUTING ON THE GLOBAL B2B ECOMMERCE OPPORTUNITY THROUGH A PRACTITIONER FOCUSED HEALTH BRAND - Suzie Young, Metagenics - THE ECOMMERCE EDGE Podcast

<ul> <li><a href="https://www.linkedin.com/in/suzie-young/" target="_blank" rel="noopener noreferer">Suzie</a> is the Digital Marketing &amp; E-Commerce Lead (ANZ) at <a href="https://metagenicsanz.com/" target="_blank" rel="noopener noreferer">Metagenics</a> - <a href="https://metagenicsanz.com/" target="_blank" rel="noopener noreferer">https://metagenicsanz.com</a></li> <li>Metagenics is a natural health product and supplement manufacturer</li> <li>Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce &amp; EDI</li> <li>Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products</li> <li>In this episode, Jason &amp; Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more</li> </ul>