E255: Be the Brand That Attracts People with Lacey Newman

<p>Be the brand that attracts people so you won’t have to go out there cold-calling, cold-emailing, and knocking on doors. In today’s episode, Erik Cabral and Lacey Newman dive deep into how you can create a brand so much so that people will come after you. (It’s a perfect strategy for introverts!) Lacey is the co-founder of Heard Newman Real Estate which specializes in selling luxury homes in the Greater Nashville Area.</p> <p><strong>Here are some power takeaways from today’s conversation:</strong></p> <ul> <li>Collaboration is the key to success in real estate.</li> <li>How they found a niche in the luxury home market</li> <li>Set up your brand in a way that people come running to you.</li> <li>Why clarity in communication is so important</li> </ul> <p><strong>Episode Highlights:</strong></p> <p><strong>[03:58] The Power of Collaboration</strong></p> <p>When you align yourself with the right people, one plus one can equal so much more than two. You’re able to do so much more collectively by spending time within your own strengths, areas of passion, and skill sets, than any of you would have been able to do individually.</p> <p><strong>[17:25] Creating a Brand That Attracts</strong></p> <p>Figure out how you can differentiate yourself through your brand so that you’re attracting the right kind of people. Attract, rather than sell. Present as much value on the front end before even asking somebody to make a commitment with you.</p> <p><strong>[31:55] Why Communication is Critical</strong></p> <p>Technology makes things much easier but it also takes away so much from communication. Negotiating deals should not be only dependent on technology. You have to go back to the basics of one-on-one interpersonal communication.</p> <p><strong>Resources Mentioned:</strong></p> <p><a href="https://www.heardnewman.com/"><u>Heard Newman Real Estate</u></a></p> <p>IG: <a href="https://www.instagram.com/heardnewmanrealestate/?hl=en"><u>@heardnewmanrealestate</u></a></p> <p><a href="https://www.amazon.com/Traction-Get-Grip-